Diaa Jamal: The Vision Behind the Vera Interior Design Brand

In a world where the pace of change is accelerating and aesthetic trends are constantly evolving, certain names stand out as distinctive marks that do not merely keep up with change but create it. Among these names shines the name of engineer Diaa Jamal, the founder and creative director of Vera Interior Design and Décor, who, since 2011, has succeeded in establishing a Saudi brand with a global flair—one that carries a unique identity and blends creativity with precision in execution.

The Beginning: A Dream Turned into a Vision
The story of “Vera” began with an ambitious vision in the heart of Riyadh when Diaa Jamal realized that the Saudi and Gulf market needed an interior design office that not only provided aesthetic solutions but also translated the client’s personality and created a fully integrated living or working environment. The mission was not easy, but the passion Diaa carried pushed him to move forward with confident steps toward his goal, building a creative team that shared the same vision.

From the outset, Diaa relied on a deep understanding of the local market’s needs, combined with extensive exposure to the latest global trends, creating a unique design blend that combines modernity, warmth, and cultural identity.

Foundation and Growth: When Creativity Becomes a Brand
“Vera” was not just an interior design project; it transformed into a complete brand carrying the personal imprint of Diaa Jamal. Thanks to his expertise and vast imagination, he led the development of the brand’s visual identity, ensuring that every detail—from the logo to the presentation style and even the way of communicating with clients—reflected Vera’s philosophy of uniqueness and quality.

Under his leadership, the office delivered diverse projects in residential, commercial, and hospitality design that impressed clients and gained wide recognition. This positioned “Vera” among the top décor companies in Riyadh, competing strongly across the Gulf region.

Diaa Jamal’s Design Philosophy
Diaa Jamal believes that good design should not only be beautiful but also functional and impactful. For this reason, “Vera” applies a meticulous methodology in its work—starting with analyzing the client’s lifestyle and ending with delivering a space that expresses them and serves their daily needs with the highest levels of comfort and harmony.

Integrating well-studied architectural details with refined artistic touches
Selecting high-quality materials to last for years
Focusing on both natural and artificial lighting to achieve visual balance

All these elements come together to create a complete design experience, led by Diaa and his team with passion and exceptional professionalism.

Continuous Development and Growth
Diaa Jamal’s ambition did not stop at founding the company; he continued expanding “Vera’s” services to include design, supervision, and execution, in addition to providing high-value design consultations. He also worked on strengthening partnerships inside and outside Saudi Arabia, opening avenues of collaboration with leading implementation and supply companies to ensure Vera’s clients receive an integrated experience from start to finish.

Amid the rapid pace of digital transformation, Diaa made sure to develop “Vera’s” website to be a digital showcase that reflects the brand’s identity and presents its key projects and services in an attractive way worthy of the quality of work delivered.

Vera Today: A Brand Inspired by the Future
Thanks to Diaa Jamal’s inspiring leadership, “Vera” today has become more than just an interior design company—it is a destination for anyone seeking to transform their space into an artistic story worth telling. Vera continues its journey of expansion and innovation, committed to elevating the standards of interior design in the Kingdom and contributing to achieving Saudi Vision 2030, making Saudi cities more beautiful, elegant, and comfortable to live in.